ooprly
AI Order Operations

Every order.
One operational layer.

Oprly turns customer orders from email, documents, WhatsApp Business, APIs and other channels into validated, ERP-ready transactions — automatically.

Customers keep ordering their way You keep your existing systems
LIVE ORDER FLOW Operational
INCOMING ORDER · EMAILPurchase order — September

“Hi, please send another 48 cases of B-441 to our Rotterdam location…”

PO_September.pdf 248 KB
OPERLY
ORDER INTELLIGENCEUnderstood & validated
98.7%
Customer Northstar Foods BVProduct B-441 → SKU 91828Quantity 48 casesShip to Rotterdam DC
ERP HANDOFFSales order ready
Validated
ONE INTAKE LAYER
Email
PDF & documents
Excel / CSV
WhatsApp Business
API
EDI
+ Portals

Your ERP expects structured orders.
Your customers don't send them that way.

Oprly handles the operational work between customer intent and your systems.

TODAY

Manual order processing

Order email 09:03 Revised PO.pdf 10:04 “Make that 120 instead” 10:17

People read, interpret, cross-check and re-enter every change.

WITH OPERLY

One evolving order

SO-281881Northstar Foods BV
Ready
ReceivedUpdatedValidatedERP ready

Oprly stitches every event into one validated operational transaction.

Not document extraction.
Order operations.

01

Capture

Receive orders and related communication from the channels customers already use.

02

Understand

Identify customers, products, quantities, purchase orders, delivery details and changes.

03

Match

Resolve customer language and references against your products, locations and ERP data.

04

Validate

Check completeness, duplicates, anomalies and business rules before execution.

Automate the routine.
Surface the exceptions.

Not every order needs human attention. Oprly keeps high-confidence orders moving and asks your team only when a decision is actually needed.

  • High confidence Process automatically
  • Needs confirmation Surface one field
  • Exception Route to the right person
  • Policy conflict Block and escalate
ORDER DESKNeeds attention
4 exceptions
Northstar FoodsB-441 / Product 817Unknown SKU
Maison Supply480 cases · typical 48Quantity anomaly
Velo PartnersRequested date unavailableDelivery date
Rijnland BVRevision detectedPO conflict

Any order source. One operational model.
Any system downstream.

INPUT CONNECTORSEmailPDF & documentsExcel / CSVWhatsApp BusinessAPIEDI
o
Oprly Order Layer
UnderstandContextMatchValidateEvent stitchingBusiness rulesExceptionsExecution
OUTPUT CONNECTORS Microsoft Dynamics SAP Exact NetSuite Odoo AFAS Custom ERP

Connector availability depends on deployment and system environment. Additional connectors are introduced as customer integrations are validated.

CUSTOMER LANGUAGE“Send our usual large boxes to the same location.”
Operational context
“usual” SKU 91828“large boxes” Case · 12 units“same location” Rotterdam DC

Generic AI reads the message.
Oprly understands your operation.

Customer aliases, product mappings, historical corrections, locations, ordering patterns and business rules create the context required to turn language into executable transactions.

Every resolved order makes the operational layer more useful for the next.

More orders.
Not more order entry.

Oprly is designed to turn order volume into operating leverage. Clean orders keep moving automatically, while your team spends its time only on the exceptions that need judgment.

Illustrative example1,000 orders/month · 5 minutes manual handling/order · 80% straight-through
ORDERS PROCESSED1,000Customer orders handled each month
HANDLED AUTOMATICALLY800 · 80%Orders moving without manual entry
ORDER DESK HOURS SAVED~67 hrsPotential manual handling time saved/month
ORDER VALUE PROCESSED€1.2MAt €1,200 average order value
AUTOMATED ORDERS / YEAR9,600Orders/year at the same run rate
See the operational impact inside OprlyOrders processed · Straight-through rate · Exceptions · Processed order value · ERP handoffs

Every action accounted for.

See what the customer sent, what Oprly understood, how data was matched, what changed, which rules were applied and exactly what was sent downstream.

Where orders arrive faster than teams should have to type them into systems.

Wholesale & distributionFood & beverageManufacturingIndustrial suppliersConsumer goodsMulti-location operations

Stop processing orders.
Start managing exceptions.

Let customers order the way they already do. Keep the systems you already use. Let Oprly handle everything in between.

Book a demo